The Rolex Datejust. The name alone conjures images of understated elegance, timeless design, and unwavering reliability. For decades, this model has been a staple in the world of luxury watches, a symbol of success and enduring style. This article delves into the specifics of a 1990 Rolex Datejust 36mm, exploring its value, history, and place within the broader Rolex landscape, particularly focusing on its price point in 1990 and its current worth. We will also touch upon related models and variations from the same era, including the Day-Date and two-tone Datejusts. Our starting point? A hypothetical 1990 Rolex Datejust 36mm currently priced at $7,303.00.
Rolex Price in 1990: Setting the Stage
Determining the precise retail price of a 1990 Rolex Datejust 36mm is challenging without knowing the specific reference number and material (e.g., stainless steel, yellow gold, two-tone). Rolex's pricing strategies have always been somewhat opaque, and historical records aren't readily available for every single variation. However, we can confidently state that a stainless steel Datejust 36mm in 1990 would have been significantly less expensive than the $7,303.00 figure mentioned. This price point likely reflects the current market value, influenced by factors like condition, rarity of the specific reference number, and the overall appreciation of vintage Rolexes.
While precise figures are elusive, it's safe to estimate that a new stainless steel Rolex Datejust 36mm in 1990 would have cost somewhere in the range of $1,500 to $2,500 USD. This range takes into account variations in materials (e.g., the presence of a fluted bezel, different bracelet types) and potential regional pricing differences. Gold models, naturally, would have commanded significantly higher prices. Understanding this price difference between then and now highlights the substantial appreciation of vintage Rolex watches, particularly those in excellent condition.
1990 Rolex Datejust Value: A Matter of Condition and Reference
The $7,303.00 price tag for a 1990 Rolex Datejust 36mm suggests a watch in very good to excellent condition. Several factors contribute to the current market value of a vintage Datejust:
* Condition: The overall condition of the watch is paramount. Scratches, dents, and signs of wear will significantly impact its value. A watch with a pristine case, dial, and movement will fetch a much higher price than one showing significant signs of age and use. A professional service history, documented by Rolex or a reputable watchmaker, can also boost the value considerably.
* Reference Number: Each Rolex model has a unique reference number, indicating its specific features and specifications. Certain reference numbers are more desirable than others due to their rarity, aesthetic appeal, or historical significance. This can significantly impact the watch's value. Researching the exact reference number of the 1990 Datejust in question is crucial for accurate valuation.
* Box and Papers: The presence of the original box and papers (warranty card, booklets) significantly increases the value of any vintage Rolex. These documents provide provenance and authenticity, giving buyers greater confidence in the watch's legitimacy.
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